SightCall's is an enterprise-grade video cloud platform helping service leaders improve outcomes without deploying unnecessary support to the field. The company had existed for a decade, but had never gained enough brand momentum to court certain industries where their solution would be beneficial. With a fresh team of marketers, and a seasoned web development agency, we were able to refine the brand and create a new web experience. The launch of the SightCall website saw an immediate impact. Within a short span, we garnered a 60% surge in pageviews, coupled with a 55% increase in new users. This surge in engagement not only validated our design and messaging but also propelled SightCall to the forefront of its field. This led to the acquisition of large scale enterprise customers in new industries, such as healthcare, consumer electronics, and automobile manufacturing.
Katie Smart - VP of Communication
Ben Pinkerton - VP of Product Marketing
Paradigm Agency - Web Developers
A performative browser animation showcasing a simple product use case. Uses the Lottie JS library. The animation serves as a demo for the visual support platform, achieving a quick understanding of the platform with minimal load time.
An example screen from the redesigned SightCall website
A promotional image for SightCall. It was decided early on that photography enhanced with sleek, floating UI elements would be the best path toward illustrating the AI and AR functionality.
