SightCall VISION represents the culmination of all SightCall products, offering a comprehensive package integrating visual support and digital process automation, enhanced by modern, device-agnostic AI features. Recognizing the immense potential of this unified solution, we made the strategic decision to establish it as a distinct brand in its own right. This shift in focus necessitated a comprehensive reevaluation of the design direction to accommodate a broader spectrum of industry imagery and appeal to diverse stakeholders. Creative Direction and execution were the main focus. Working closely with stakeholders, we collaboratively defined a design language that not only encapsulated the essence of SightCall VISION but also resonated with our target audience. This approach ensured consistency and coherence across the brand while allowing for flexibility in adaptation to various industries and use cases. Through meticulous execution and attention to detail, we successfully brought the SightCall VISION brand to life, positioning it as a the leading software solution in its niche. SightCall VISION also saw a large scale push for more and better video content. A quick pace of high-quality video and multimedia was set and continues to pay dividends in awareness and consideration phase interest.