Creative Direction

MarTechExec is an online publication providing information for a rapidly growing marketing technology landscape. I led the design team in creating a unique brand and visual identity. Our use of systematically generated colors, patterns, and icons reduced the need for article images and simplified navigation through the site’s dense architecture.

Shea McFarland - Creative Lead
Ashlee Williams - Graphic Design
Ryman Stringer - UX Design
Bryan Walker - UX Lead
Lana Moore - Project Lead

Background colors and patterns are generated based on which category and subcategory you are viewing

MarTechExec icons spanning categories and teminology

Style elements at play in an infographic

Style elements applied to an ebook cover