MarTechExec is an online publication providing information for a rapidly growing marketing technology landscape. I led the design team in creating a unique brand and visual identity. Our use of systematically generated colors, patterns, and icons reduced the need for article images and simplified navigation through the site’s dense architecture.
Shea McFarland - Creative Lead
Ashlee Williams - Graphic Design
Ryman Stringer - UX Design
Bryan Walker - UX Lead
Lana Moore - Project Lead