Challenge

Zenoss needed to modernize how it marketed its platform to enterprise buyers. Their existing visuals lacked consistency which made it harder to communicate value clearly across campaigns and sales materials.

Strategy

As Design Lead at Obzervant I elevated the visual system supporting Zenoss marketing and helped unify their external communication style. The goal was to improve clarity and strengthen the visual credibility of the brand in competitive enterprise conversations.

Execution

We developed cohesive visual patterns, typography direction, and modular templates that could scale across campaigns, digital assets, and sales collateral. This ensured that Zenoss could express complex technical value in simple, recognizable visual language.

Outcome

• Strengthened brand consistency across external campaigns
• Improved clarity and visual credibility in enterprise sales conversations
• Created a scalable design foundation for future marketing initiatives