Zenoss is a relatively young IT monitoring company that needed help with their brand identity and website. The company had developed a clear brand personality, but had yet to document anything in clear terms for their growing teams to use. Zenoss needed an updated design for their website that matched these clear guidelines. The website was already in development when we were brought into the project. They were short on time and budget as they had already experienced many missteps in development and design.
I set about reverse engineering their brand identity from disparate documents, graphics, presentations, and any other relevant materials. I created a brand book that included detailed documentation of brand identity, messaging, and visual elements. We created detailed rules for logo usage, color and gradient use cases, typography styles, and much more to fill gaps in their style guide. Within Zenoss, there was great difficulty in presenting their highly technical concepts in a simple and clear manner. To combat this issue, we created a custom icon set that focused on specific concepts that they could apply towards infographics and presentations.