Challenge

‍TIP Technologies needed a more contemporary and credible web presence to compete in high-trust regulated markets. Their existing site felt dated and made it harder for sales teams to communicate value and convert interest into pipeline.‍

Strategy

As Design Lead at Obzervant I redesigned the visual direction and web experience to elevate credibility, simplify messaging clarity, and support lead generation. The goal was to help TIP Technologies communicate expertise at a glance and make complex offerings easier to understand for prospective buyers.

Execution

We developed a modern visual system, updated layouts, refined visual hierarchy, and improved narrative framing across key product pages. The updated design presented TIP Technologies as a more confident and premium solution partner and gave their marketing team a stronger digital foundation to build from.

Outcome

• Increased perceived professionalism and trust across the website
• Simplified evaluation experience for high-stakes enterprise buyers
• Established a design foundation that supported future marketing expansion