Challenge

‍Sales reps were wasting hours manually researching accounts, digging through fragmented data sources, and assembling context for calls. This reduced selling time, slowed ramp, and created major inconsistency in how teams prepared. The brand needed to position PrepMe as the modern standard for intelligent sales readiness.‍

Strategy‍

As a fractional Creative Director I shaped the Tektonic AI brand and positioned PrepMe as the first product in their platform vision. The creative direction centered on ultra modern AI minimalism combined with pragmatic business clarity. The goal was to present PrepMe as a simple but powerful tool that compresses complex research into a single, actionable briefing.

Execution‍

I led brand identity refinement, messaging direction, product narrative, and visual asset creation across site, launch content, and demo creative. The experience design emphasized precision and calm sophistication to reflect the confidence reps gain from having the right information instantly at hand. All execution was designed to support GTM velocity and make PrepMe immediately legible to revenue leaders.

Outcome

• Strengthened Tektonic AI market positioning through a premium, unified brand system
  
• Made PrepMe credibly feel like the definitive first product in a scalable platform vision
  
• Enabled clearer sales storytelling and faster comprehension during early enterprise conversations