BrandBlox

animation

Brief

Create an animation focusing on email marketing pain points for email design tool BrandBlox

Result

I first developed the illustration style for the brand, then applied that toward specific character designs. Next, fully rigged and reusable puppets were created for the characters. This would greatly reduce production time on this and any future animations. After storyboarding and narrative adjustments I animated the video over the course of a month.
The final product met budget requirements without sacrificing quality. BrandBlox still features the video prominently as a starting point for educating prospective customers.