Challenge

‍Enterprises needed a simple way to enable non-design teams to create on-brand email assets without frequent designer intervention. The gap between design demand and available resources was growing.‍

Strategy

As Design Lead I created a visual campaign and animation that introduced BrandBlox’s product promise: fast, compliant, and brand-safe email creation. The aim was to make the solution clear, engaging, and fun for prospective clients.

Execution

I produced a core animation illustrating the pain points and product benefit, followed by web illustrations and additional motion assets to support the website launch. The visual style reinforced brand compliance and usability themes through clean character design and clear storytelling.

Outcome

• Simplified the brand message and visual identity for the new tool
• Enabled the client to showcase the product to enterprise buyers with greater clarity
• Product saw a 220% increase in web impressions, and a 40% increase in user sign ups